How can the IT sector use video?
Explainer videos and testimonial videos are powerful marketing tools that IT companies can use to promote their services, generate new leads and attract new talent.
Promote the IT services you offer with explainer videos. Such a video can showcase services, products and solutions. With an information video you can easily explain complex technological concepts. That makes it easier for potential customers to understand the value your business creates for them. These videos can be used on the company website, social media channels and video sharing websites such as YouTube.
Attract potential customers with testimonial videos. In such a video you show satisfied customers and let them tell you about the collaboration. These videos demonstrate how a service can have a positive impact on the customer's business. These videos are also ideal to distribute on the website and social media.
Attract new talent by showing the company culture and working environment in a testimonial video. In these videos you highlight your mission, the values your company pursues and what a typical working day looks like. This way you give potential new colleagues or employees a glimpse into what it is like to work for your company. In such a video you let your employees speak and tell them about their experience within the company.
Explainer videos are an indispensable tool for IT companies to attract new customers and new talent.